A great logo gives you the opportunity differentiate yourself from your competitors. Your logo represents your company and its beliefs and allows consumers to connect to your brand through a simple image. A logo needs to stand out from the crowd and also convey your brand identity. Definitely a very tricky thing when there is thousands of the other custom logos out there.
I only though it would take me a few hours? I knew roughly what I wanted so had a go on Photoshop however I really struggled to come up with anything that didn’t look really cheesy. All the logo I produced were cheesy and naff. I realised quite quickly that UK logo design is definitely a precise art and I was going to have to do a bit more research before I was going to have any luck.
I wouldn’t bother trying or buying any logo tutorials I tried a couple and they were disappointing. The tutorials were very basic with information that just did not help in designing something creative. I certainly would not recommend going down this road if you are in similar boat. A lot of these tutorials are not worth paying for and a bit of a rip off so be careful.
I started researching into websites showing logo examples. There is some amazing brand logos out there which I thought could inspire me and help my creativity. It didnt! It was time to contact a professional logo design company to see how much it would cost to produce a logo and time scales. I was very impressed, the cost was reasonable and a fast turnaround. The company produced a number of sample logo’s and they were all superb, very creative and professional! For someone to design a logo with the correct message and style after only a brief meeting was very impressive.
Unless you have a lot of creative talent I would recommend leaving it to the professionals!
